English form 5 notes, Nota Bahasa Inggeris Tingkatan 5 , Chapter 7, Bab 7
THE MEDIA
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From Paper to Pixels
Mass media refers to technology intended to reach a large audience. It is the primary means of communication used to reach the vast majority of the general public.
Print Media
Newspapers, magazines, books. Traditional and tactile.
Broadcast Media
Television and radio. Real-time audio and visual reporting.
Digital Media
Websites, Social Media, E-zines. Fast, interactive, and global.
Is Print Media Doomed?
The newspaper industry is facing a massive shift. Many publishers are moving to a Digital First strategy. For more study materials on current trends, check out LubukSoalan.
Media Industry Roles & Terms
Phrasal Verbs in Media
- Turn over: To flip through the pages of a magazine.
- Look through: To examine or read something quickly.
- Call for: To demand or request something publicly.
- Bring out: To publish or produce something new.
Grammar: The Passive Voice
The passive voice is a staple in journalism because it focuses on the event rather than the agent.
1. Standard Passive (be + Past Participle)
Active The paparazzi followed the celebrity.
Passive The celebrity was followed by the paparazzi.
2. Impersonal Passive
Commonly used for reporting news when the source is not specific.
- It is believed that social media influences public opinion.
- The correspondent is expected to report live from the scene.
- It is said that fake news spreads faster than the truth.
3. Passive with ‘Get’
Used for unexpected or accidental events in informal contexts.
Example: “The reporter got injured during the protest coverage.”
Media Ethics & Verification
Verification is the core of journalism. Without it, news becomes mere gossip.
How to Spot Fake News:
- Check the URL: Does the domain look suspicious?
- Read Beyond: Headlines can be misleading to get clicks.
- Check the Author: Is the writer a real journalist?
- Supporting Sources: Are other reputable sites reporting the same story?
Professional Headlines
Headlines often use the present simple for past events to make them feel immediate.
Sentence: The government has announced a new law for social media.
Headline: GOVT ANNOUNCES NEW SOCIAL MEDIA LAW
